When it comes to investing in art, you need to know more than simply why to invest in art, you’ll also need to consider which types of art and artists to add to your portfolio.
Art is no longer available only to a select few, and that includes even the big names of the art world such as Pablo Picasso, Claude Monet and Tamara de Lempicka. It used to be that investing in blue-chip art was only open to individuals with high net worth, but now it’s accessible to everyone looking for alternative investments.
Investing in artists at different career stages is crucial for building a diversified portfolio, in this article we’re going to look at investing in blue-chip artists.
What Is Blue-Chip Art?
Originally the term derives from poker, where the “blue-chip” is the chip with the highest value assigned to it.
The term ‘blue-chip’ is often used in business to describe industry leaders that have had many years of success. Blue-chip art follows the same premise in being art that has been created by industry-leading artists, and its place in the art world has been solidified by many years of consistent auction results.
A blue-chip artist is well established and has achieved global recognition, often viewed as a ‘national figure’ and recognised for their contributions to the art world. Blue-chip artists are the artists that incite enthusiasm and fervour amongst collectors and investors alike.
Blue-chip art usually sells for the most money at auctions and is also the sort of art that people go out of their way to see in museums and galleries.
Because of its status as blue-chip art and the fact it’s created by master artists, it’s expected to retain or increase in value regardless of what’s happening in the stock market or the general economy.
The value of blue-chip art is dictated by demand and with artworks that often set records with auction results, the high demand and low supply help to keep the value of blue-chip artworks on the rise, fanning the flames of bidding wars amongst wealthy collectors and investors.
What Is A Blue-Chip Gallery?
A blue-chip gallery is an art gallery that stocks, displays and sells only artworks from blue-chip artists. Because of their exclusive focus on this particular type of art, they tend to rely heavily on the support of well-established artists and investors.
As can be expected, a blue-chip gallery is unlikely to have artworks available to those looking to invest on a restricted budget.
Most galleries, however, tend to have a range of artworks from emerging, established and blue-chip artists available.
Is Blue-Chip Art A Good Investment?
Blue-chip art is considered to be a good investment because, despite the high price tag, it’s a low-risk investment. As mentioned before, these artworks tend to hold their value at the very least and at best, can result in record-setting results when taken to auction due to their limited availability and high demand.
They have the benefit of having years of consistent sales and a value that has been confirmed by the auction houses. Often too, the artist behind the works or their estates are often represented by big-name galleries with brick and mortar spaces in major cities around the world.
Art as an investment is well known for its stability as an asset, its capacity to preserve value and for being a hedge against inflation; and with blue-chip art, history has proven its resilience to global crises time and time again.
How To Invest In Blue-Chip Art
For most people, buying original blue-chip artworks isn’t an option as these will in most instances, fall way outside of their price range and budget; with the majority of blue-chip artworks costing millions of pounds.
However, there are ways you can invest in art on a budget, and still add blue-chip art to your collection and investment portfolio.
One effective method of investing in blue-chip art that has potential for future profitability is by collecting limited-edition prints.
When a limited edition print run is created, they are produced under the watchful eye of the artist or their estate and the master printer to ensure they’re of the highest quality. Once the print run is completed, no more will ever be made.
At S&P Gallery, we believe in making art investment accessible to everyone and we have a spectacular collection of blue-chip limited edition art prints available.
All of our limited edition prints come with a certificate of authenticity that is signed either by the artist or their estate.
Which Artists Are Considered Blue-Chip?
In the S&P Gallery collection, the globally recognised blue-chip artists we currently represent are:
- Claude Monet
- Pablo Picasso
- Tamara de Lempicka
Like the painting this piece is twinned with, The Rue Saint-Denis, this painting was thought to depict a July 14th celebration. However, it was painted on June 30th 1878 for a festival celebrating peace and work, declared by the government that year.
This celebration was one of the initiatives organised for the Universal Exhibition held in Paris a few weeks after opening, intended to be symbolic of the recovery of France following the defeat of 1870.
The scene depicted here shows us a distanced vision of an urban landscape, observed not from within the crowds, but from a window. The urban landscape we see is filled with animation and patriotism; the colours used throughout are those of modern France.
Taken from the Marina Picasso collection, this painting is a typical example of Pablo Picasso’s work; we see him blending elements of cubism with portraiture, manipulating perspective and giving us a unique view of his subject.
Leaning against the balcony, the model has been depicted through a series of shapes and forms that have been layered and painted with varying colours.
This portrait of the artist’s close friend and purported lover Ira Perrot was created in 1930. We see the subject draped in a white satin gown with a billowing vermillion shawl echoing her lips and fingernails.
The sitter is leaning seductively against the edge of the picture holding a bouquet of arum lilies, which are often used symbolically to suggest romantic appeal and erotic allure.
The white dress accentuates the soft form of Ira Perrot, softly outlining her navel and belly in a manner that makes her appear nude; her body is turned towards the viewer but her eyes look elsewhere, seemingly unaware of the voyeuristic gaze that her pose invites.
Do You Want To Add Some Blue-Chip Art To Your Collection?
At S&P Gallery we specialise in providing the highest level of confidence in the art market and art investment, and we believe making in making art investment accessible to everyone; including the work of blue-chip artists.
If you’d like to take the first step in your art investment journey, or even if you’re looking to expand or diversify your portfolio, feel free to contact our expert art advisors for the finest professional art investment guidance.
To learn more about the benefits of investing in art and investing with S&P Gallery, as well as our market performance some of the returns realised from our clients, you could also download our free art investment guide, which is packed with valuable information and insights.