Choosing The Right Artist To Invest In

Choosing The Right Artist To Invest In

Choosing the right artist to invest in is a huge decision for any art investor new or old and can require a lot of consideration beforehand. Once you’ve figured out why you want to invest in art, it’s time to enter the research phase, perhaps even enlisting the help of art advisory services. 

Our expert art advisors have shared some insightful tips to help with locating and selecting the right artists for your portfolio. 

Calculate Your Budget

By calculating and setting your budget prior to purchasing any artworks, you’ll be able to remain focused and get the most out of your money when you start building your collection.

It’s perfectly acceptable to start small and add to your collection over time. Investing in art on a budget, even if it’s a restricted budget is an effective way to get started in the world of art investment and access this asset class that has a reputation for outperforming the stock market.

Research The Art Market

Conducting art market research is a crucial part of the investment process, even if you’re working with an art advisory service, you’ll benefit greatly from having at least a basic knowledge of how the market works.

Bit by bit, you can gather information and build a powerful knowledge base of the art world and this will certainly give you an edge when it comes to investment, and knowing when to sell.

Learn About The Different Career Stages Of Artists

Learning about the different career stages of artists is an important step in choosing the right artist to invest in; it’s also important to understand these stages in order to build a diversified portfolio.

Having knowledge about the different career stages of artists is a helpful way to estimate the value and volatility of an artwork, enabling you to weigh up the potential risks and rewards of your investment.

The main stages of an artist’s career are emerging, established and blue-chip; although there can be some overlap between the distinctions and status associated with each category. 


An emerging artist is an artist at the beginning of their art career, usually just beginning to exhibit their work; starting to garner attention and achieve some recognition. 

An emerging artist isn’t an amateur artist and should have specialised training in their field (not necessarily academically)  and have created a modest body of work. Their art career should be their focus and prioritised above other forms of employment.

There will usually be little to no data on their works being sold on the secondary market but there are other methods of assessing their resale value; such as researching any exhibitions, awards, collectors and gallery representation behind them.

Promising emerging artists tend to catch the eye of art galleries or critics despite not yet having established their reputation in the art market.

Investing in emerging artists is a great way to build a diversified portfolio as they can see very rapid increases in value, a well-timed investment has potential for great rewards, however, they are also a higher risk than established artists when it comes to future profitability.

Some of the emerging artists represented by S&P Gallery:

Jeremy Jones

Jeremy Jones - Space Spaghetti Hoop - Original Artwork

Jeremy Jones - Space Spaghetti Hoop


Noel Marum

Noel Marum - Pablo Picasso - Original Artwork

Noel Marum - Pablo Picasso

Emerging To Established

Artists that are on the verge of crossing over from being an emerging artist to becoming an established artist are a great addition to an investment portfolio. 

They should have a solid body of work behind them and an established, recognisable signature style. They would usually have received national recognition through press, media publications and solo exhibitions, as well as built a considerable following.

An artist at this stage should definitely have gallery representation and work selling on the primary market, and in some instances the secondary market too.

Whilst slightly riskier than investing in an established artist, artists in this stage have very good potential for a sharp and sudden increase in value as they gain more recognition and reach an international audience. 

Some of the emerging to established artists represented by S&P Gallery:

Nettie Wakefield

Nettie Wakefield - Crown - Original Artwork

Nettie Wakefield - Crown



An established artist is at a mature stage of their career, has a considerable body of work behind them and has received both national and international recognition and following. 

As well as a higher level of achievement they will have a significant number of global solo exhibitions at distinguished galleries to their name. 

An established artist should have had numerous publications about them and their work as well as a substantial amount of press coverage.

They would definitely have a signature style that has been developed and refined throughout their career and with each additional collection of work they have created and released.

The value of an established artist’s work is determined by years of consistent sales in galleries and auctions, as well as the demand for their work from collectors and investors. The demand for their work will also drive sales on the secondary market.

In terms of investment, an established artist is only one step down from a blue-chip artist and therefore, whilst slightly more volatile, offers the greatest opportunity for an investment that will increase or at least, hold its value.

Some of the established artists represented by S&P Gallery:

Miss Aniela

Miss Aniela - Bird Cage - Limited Edition Print

Miss Aniela - Bird Cage

Stuart McAlpine Miller

Stuart McAlpine Miller - The Tower - Limited Edition Print

Stuart McAlpine Miller - The Tower



Blue-chip artists are the globally recognised household names of the art world. Often viewed as national figures that made significant contributions to the craft and the industry as a whole. Blue-chip artists tend to incite enthusiasm and excitement amongst seasoned collectors and the demand is always high.

The works of blue-chip artists consistently retain their value and are often sold for eye-watering prices on the secondary market as a result of their reputation, demand and solid transactional history spanning at least a decade; setting an indisputable value that has been confirmed in the auction houses.

Artworks from artists in this category are considered to be the least volatile on the market with a value that continually appreciates over time due to the artist’s status and insatiable demand for their work.

Their legitimacy comes mostly from previous auction results and their art-historical importance; often still holding or increasing in value during fluctuations in the economy and even in times of economic crises.

Some of the blue-chip artists represented by S&P Gallery:

Pablo Picasso

Pablo Picasso - Femme Endormie - Limited Edition Print

Pablo Picasso - Femme Endormie

Tamara de Lempicka 

Tamara de Lempicka - The Sleeping Girl - Limited Edition Print

Tamara de Lempicka - The Sleeping Girl


Investing In Artists With S&P Gallery

Our expert art advisors carefully and diligently study the art market, closely observing trends and tracking key performance indicators in order to ascertain the investment potential of any artist we represent.

An artist represented by S&P Gallery needs to be recognised with certain achievements as well as being notably acknowledged within the art community; we take into consideration both their online and offline presence when looking into their overall acclaim as an artist.

An artist that makes it to both the gallery and the brokerage floor at Smith & Partner has shown promising investment potential; each artist on the brokerage floor has also entered a series of detailed checks.

This makes investment in an artist represented by S&P Gallery a lot more secure than what could otherwise be seen as guesswork.

Identify Artists That Resonate With You

As you learn more about the art world you’ll soon begin discovering artists that resonate with you and artworks that you form an emotional connection with. Loving the art you invest in is the best way to make the most of owning a stable asset class that you can consume and enjoy to the full.

When building a collection of artworks you love from artists that resonate with you; combining a love of art with informed, research-based decisions and expert guidance makes art investment more accessible, and secure.

Enlist The Help Of An Expert

The necessity of expert art advisory services isn’t only limited to those new to art investment; many seasoned collectors work with expert art advisors when adding new artworks to their collections and portfolios. 

Enlisting the help of an expert can remove the stress and intimidation of navigating the art market and identifying pieces that have the greatest potential for future profitability. They can carry out the majority of the heavy lifting for you and their sizeable network of valuable collections will also prove to be extremely helpful.

Getting help from an expert doesn’t mean having to sacrifice your own tastes and preferences either, a reputable art advisor will be able to help you build a collection of artworks that is cohesive, in line with your personal sensibilities and still holds promising future prospects.

Do You Need Help Choosing The Right Artist To Invest In?

At S&P Gallery we specialise in providing the highest level of confidence in the art market and art investment. 

If you’d like to take the first step in your art investment journey, or even if you’re looking to expand or diversify your portfolio, feel free to contact our expert art brokers for the finest professional art investment guidance.

To learn more about the benefits of investing in art and investing with S&P Gallery, as well as our market performance some of the returns realised from our clients, you could also download our free art investment guide, which is packed with valuable information and insights.

Download Our Free Art Investment Guide